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Year of Digital Transformation

2017 was a rocky year for the marketing industry. With viewability scandals and brand safety concern ...

January 11, 2018

Social Ad Targeting: How to Reach an Audience that Converts

Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’ ...

January 10, 2018

4 Ways Marketing Teams Can Help Achieve GDPR Compliance

Europe's newest data privacy legislation has the power to impact entire organizations around the w ...

January 9, 2018

Vacation Rental Consumer Insights: Who Uses Airbnb & HomeAway?

The holidays are by far the busiest time of the year for hotels around the world and with the rise o ...

January 5, 2018

30 Future Jobs – How we Built our Future Job Centre for the Mindshare Huddle

Those of you who were lucky enough to attend Mindshare’s amazing Huddle event yesterday may have h ...

December 4, 2017

Why Social Listening Is the Best Market Research Tool

I am a veteran of nearly a decade of working in multiple agencies, so I consider myself somewhat of ...

November 29, 2017

6 Things Your Visitors Hate About Your Website

Websites have come a long way since the internet’s arrival. However, so many are still full of ele ...

November 26, 2017

A multi-modal approach paves the way to successful digital transformation

Digital transformation is often framed as being primarily about technology. The examples held up as ...

November 15, 2017

Santa is ready for GDPR, are you?

  We are rapidly coming up to the last Christmas before the GDPR regulations come into force ...

November 14, 2017

The CMO Inspired Conference – October 2017

CMOs and marketing leaders from across Europe recently gathered at The Grange Tower Bridge Hotel in ...

November 8, 2017


Mood Media, the global leader in elevating customer experiences, recently launched a global study,  ...

November 3, 2017

Good writing sells products: and we’ve got the proof

We’re an opinionated bunch, here at The Writer. If you’ve ever worked with us, you’ll know we ...

October 29, 2017

Implementing a company-wide digital capability programme

One of the things I get asked most when speaking to clients is how they should go about implementing ...

October 27, 2017

How to Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product? A long time ago in a century far ...

October 25, 2017

Intelligence in Box: Smarter content means smarter ways to work

More data will be created in 2017 than in the last 5,000 years combined. The digital age has brought ...

October 25, 2017

The factory of the future will be self-optimizing

Forget about your image of assembly lines churning out identical products. The factory of the future ...

October 24, 2017

Healthcare’s New Digital Order

When was the last time you went to see your doctor before searching Google to make you an instant ex ...

October 22, 2017

How Marketing Technology Can Kill Productivity

With the explosion of online advertising and marketing technology in recent years, you might expect ...

October 17, 2017

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