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5 Most Common Misconceptions with Machine Learning in Search

  It looks like AI and machine learning is going to be a major theme for the search industry ...

October 23, 2018

3 Ways to Influence Consumer Decisions Through Paid Search

The consumer decision making process is complex. Think about it, how many things contribute to wheth ...

October 19, 2018

Delivering experiences people love: the new phase of customer-centric marketing

Consumers don’t want to interact with specific marketing channels – they don’t care about how ...

October 16, 2018

Guess Who… Unwrapping the Global Holiday Gift Shopper

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? We ...

October 1, 2018

A Tale of Two Channels

The truth about paid ads, organic placement, and your success It was the best of times, it was the ...

September 9, 2018

WHY SHORT-FORM VIDEO IS FACEBOOK’S ADVERTISING DARLING

Video content has always been critically important to a successful marketing strategy, used to enter ...

July 30, 2018

New Report: What can I learn from Adthena’s Paid Search Benchmark 2018

Competitive intelligence has long been recognized as an important part of strategic decision making ...

July 26, 2018

Email design: how mobile should you go?

Reinventing our email design often falls low on our list of priorities. But email mobile design best ...

July 2, 2018

The Secret to Big Data Answers: Ask Better Questions

With all of the data flooding across the Internet these days, you’d think it would be easy to get ...

June 11, 2018

Legitimate Interest Analysis in GDPR for E-commerce

This article belongs in a three article series about Solving GDPR with Risk Analysis. We have writte ...

May 24, 2018

CMOs are facing the perfect storm – a consistent strategy and a new agency model can provide shelter!

I have seen the word “trouble” associated with the role of Chief Marketing Officers (CMOs) quite ...

May 18, 2018

Why Email Marketing isn’t Dead

  ‘‘Email marketing is dead”. This is likely a headline you’ll have read at some poi ...

May 1, 2018

Finding investment is a hard slog, it’s all about who you know and how to network

​So, this statement isn’t ground-breaking or new to most people, but recently I have seen the ...

April 22, 2018

Four questions marketers should ask themselves when working with data

  A lot has been said recently about GDPR and how it will change our legal responsibilities ...

April 17, 2018

Intro to SEO—Without the Mumbo Jumbo

  SEO is constantly evolving to keep up with algorithm changes and the development of advan ...

April 2, 2018

Keep it relevant, keep it real

Learning more about your contacts will allow you to craft personalized emails that engage your audie ...

March 26, 2018

How To Improve Team Collaboration: Tips, Tricks & Pitfalls

  To keep up with the competition, business leaders are pushed more than ever to create dive ...

March 25, 2018

Following Your Customer in a Digital World

  In an article written for Marketing Week in February of last year, Keith Weed, CMO of Un ...

March 21, 2018

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